9/01/2006

Dog Brain.

I was eating lunch at home this week, I had just made a sandwich and stood at the counter to eat, listening to my iPod. When I looked over at a box of dog biscuits my mind started to wander...

The box reads, "Hy-Vee Snack Biscuits...for dogs." Then in smaller type it says, "Chicken, beef, bacon, vegetable and peanut butter snack biscuits." On the box is a picture of a cocker spaniel looking like he would do anything for one of these treats. He is surrounded by "actual size" images of the bone-shaped biscuits.

So do we really need to mention on this box that they're "for dogs?" Are humans really this stupid? Does Hy-Vee think that anyone in their right mind would:
1. Have a craving for a chicken- or beef-flavored snack? I mean, it's obviously not jerky. It's in a box that (if it were intended for humans) is about the size of your standard Cheez-It or Wheat Thins box and would probably be in the same aisle. Would people really think this was a potentially delicious snack?
2. Actually buy something to eat adorned with the image of a live dog? Not a cartoon dog mind you, which COULD confuse kids or really dumb college students (if it were cheap enough). I could see it being mistaken for cereal if there were a cartoon dog on the front, but then again you get into the "chicken, beef, bacon, vegetable" flavorings that are not fit for pouring milk on at 8 a.m.
3. Be tempted by bone-shaped food labeled "biscuits?" Anyone who's ever bought anything knows that if there's a picture of a real dog on the package and the food is shaped like BONES, IT'S FOR DOGS. Even if you can't read, you know what's in this box is for Fido and not you.

Regardless, I tried one. It was awfully salty.

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